People can't tell you about culture - it's formed of rules and norms that everyone follows, but which are never spoken. When you're inside a group, culture is too familiar to see. Analysing language is a powerful and objective way to make outdated or unhelpful rules conscious, so you can challenge what's holding you back.

You listen to your customers, but it's hard to escape your own frames of reference - and these filter and distort what you actually hear. Language analysis provides an objective way to compare the assumptions and frames of reference held by your organisation and by your customers - and to properly get inside their worlds.

You operate in a broad cultural landscape: unquestioned 'truths' shape how effective your brand and communications can be. We use forensic language analysis to show the ideas and assumptions out there in your cultural and competitive environment, creating a road map to help you navigate or even change those truths.