Who we are

We’re linguistics experts, social scientists, organisational consultants and brand consultants.

We work with brands, and organisational cultures, and on the relationships between them. We’ve provided commercial, pragmatic, evidence-based consulting since 2002.

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Our Team

Gill

Gill Ereaut

Founder & Partner

Gill Ereaut
Founder & Partner

Gill founded Linguistic Landscapes in 2002, pioneering the commercial application of language sciences, linguistics and discourse analysis to real organisational issues.
She has degrees in Psychology and something called Contemporary Cultural Processes but, just as importantly, more than 30 years' experience in business research and consulting. She remains insatiably curious about organisations and language and the effects they have on each other.

Gill
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Kirstie Skates

Partner

Kirstie Skates
Partner

Kirstie has over 20 years' experience helping organisations navigate cultural change as a consultant and coach. She is particularly interested in the role that language plays in the the dynamics of interpersonal relationships at work and how this affects individual and group motivation in relation to behaviour change. Kirstie has an MA in Experimental Psychology from the University of Oxford, and is an executive coach with a credential from the International Coach Federation.

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Sara Smart

Business Support Manager

Sara Smart
Business Support Manager

An experienced and professional administrator, Sara takes care of all the behind-the-scenes activities that keep the business running smoothly and efficiently. She's also involved in project coordination, liaising with clients and other team members alike. Starting her career with the British Airports Authority, Sara has also worked in the world of dance, interior architecture and design and private medicine. As well as having a good command of the French language, Sara is a qualified proofreader with an eagle eye for detail.

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Rebecca

Dr. Rebecca Whiting

Senior Associate Analyst

Dr. Rebecca Whiting
Senior Associate Analyst

Rebecca is a senior lecturer in the Department of Organizational Psychology at Birkbeck, University of London. Her research interests include the discursive construction of work identities (e.g. in relation to age, gender and class), concepts (e.g. work-life boundaries), and the effects of digital technology on how contemporary work is organized. She is also interested in qualitative research methodologies, in particular, the use of digital and visual data.

Rebecca
Emmett

Emmet Ó Briain

Senior Associate Analyst

Emmet Ó Briain
Senior Associate Analyst

As well as working closely with Linguistic Landscapes, Emmet is founder of QUIDDITY, a consultancy dedicated to the analysis of cultural and linguistic data, with a particular focus on the use of non-research data. Emmet's talents encompass discourse analysis, ethnography/netnography, ethnomethodology, narrative analysis and semiotics.

Emmett
Christine

Christine Brown

Senior Associate Analyst

Christine Brown
Senior Associate Analyst

Christine is a qualified occupational psychologist and PhD researcher. She has over twenty years' experience leading employee and change communications programmes, gained in the broadcasting, government and higher education sectors. Her research interests focus on how age-technology discourses influence our professional lives and relationship with digital technology. She is an independent communications consultant and associate tutor/sessional lecturer at Birkbeck, University of London and King’s College London.

Christine
Nat

Nat Segnit

Senior Associate Analyst

Nat Segnit
Senior Associate Analyst

Nat combines his work at Linguistic Landscapes with his life as a novelist, scriptwriter and journalist. His work has appeared in national newspapers, The New Yorker, Harper's and 1843 magazine, and he broadcasts regularly on BBC Radio 3 and Radio 4. His first novel 'Pub Walks in Underhill Country' was published in 2011. During his years with Linguistic Landscapes, Nat has been the analytic powerhouse for many commercial, charitable and public-sector projects, including large-scale analyses of the language used in media accounts of climate change. He is currently working on a full-length, non-fiction study of retreat, to be published in 2021.

Nat
Clare

Dr. Clare Anderson

Senior Associate Analyst

Dr. Clare Anderson
Senior Associate Analyst

Clare has more than 15 years' experience as a blue-chip marketer and design and brand consultant. She qualified as a teacher of business English, before completing an MA in Applied Linguistics followed by a PhD at the University of Birmingham and continues to apply her research interests - language, gender and ageing - both within academia and in the wider world of business. Her book 'Discourses of Ageing and Gender: The Impact of Public and Private Voices on the Identity of Ageing Women' was published recently. Clare is a Visiting Lecturer at Goldsmiths, University of London and the University of Roehampton, as well as an Associate Tutor at the University of Birmingham. Clare is also a regular speaker at conferences and seminars.

Clare
Louise

Louise Cretton

Senior Research Associate

Louise Cretton
Senior Research Associate
Louise has had a long and successful career in advertising and qualitative research and is a Chartered Member of The Market Research Society. At Linguistic Landscapes she conducts executive interviews and contributes to strategic analysis. She has conducted various research projects for the NHS, including a pilot project aligning staff engagement with improving patient experience. She has been a lecturer at undergraduate and post graduate levels as well as working at board level in advertising, market research and academia. She is now non-executive director for Pittards plc and Croydon Health Services.
Louise
Mel

Mel Johnston

Senior Research Associate

Mel Johnston
Senior Research Associate

Mel has a background in both client and agency roles in brand and marketing management, research, insight and planning and more than 20 years' experience as a qualitative researcher - skills and wisdom that she brings to Linguistic Landscapes. Mel is also an accomplished and high energy workshop facilitator. Having worked on a diverse range of major global brands Mel’s experience includes projects in North America, Brazil, Argentina, South Africa, Malaysia, China, Philippines, Indonesia, Russia and multiple markets across Western, Central and Eastern Europe.

Mel
Veronika

Dr. Veronika Koller

Senior Associate Analyst

Dr. Veronika Koller
Senior Associate Analyst

Veronika is Reader in Discourse Studies at the Department of Linguistics and English Language at Lancaster University. Her research interests include language and gender, health communication and corporate discourse. Within these areas, she particularly focuses on metaphor. Veronika is co-author of 'Language in Business, Language at Work', a book which introduces an approach to teaching business communication that centres on language. She also co-hosts the podcast 'Words & Actions'.

Veronika
Oliver

Dr. Oliver Daddow

Senior Associate Analyst

Dr. Oliver Daddow
Senior Associate Analyst

Oliver studied PPE at Oxford then completed an MA in International Relations and PhD at the University of Nottingham. He has lectured on Politics, International Relations and Security to undergraduate and postgraduate level at various universities and has held visiting fellowships at the University of California, Berkeley, and University of Cambridge. Oliver has published several single author and co-authored books and textbooks, along with many articles in leading academic journals. He has given policy advice nationally and internationally and been a regular contributor on politics and communication to the written and broadcast media. He has a keen interest in applying discourse analysis in a systematic way to discover solutions to a range of practical real world problems.

Oliver